When you discover a new way to study your audience, things are welcomed in such a different way.
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Psychographics is the study and classification of people according to their attitudes, aspirations, and other psychological criteria. We are looking at the pain points that people are experiencing and the challenges that you can help them with.
Psychographic information might be your buyer’s habits, hobbies, spending habits and values. To really know and reach your ideal person (i.e.: target audience) you need to understand both their demographics and psychographics. The combination of both sets of data starts to form your buyer persona – a detailed picture of the person you want to work with, and who you would like to work with in the future.
Here is a great article and a download that will help you even more.
Psychographics are kind of like demographics. Psychographic information might be your buyer’s habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Demographic information includes gender, age, income, marital status – the dry facts.
You can only effectively reach your target audience when you understand both their demographics and psychographics. The combination of both sets of data starts to form your buyer persona – a detailed picture of the people you work with now, and would like to work with in the future.
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